The Museum of Winter Sports was a conceptual project in which I set out to construct a brand identity completely from scratch. The brief simply outlined to create a brand image focused on combining a sense of formality with an opposing sense of informality.
I decided to do so through the context of a museum, displaying the great memories and artefacts of winter sports history.
The result was a unity of elegance and passion. Integrating the professionalism and grace from within a museum, uniting it with the youthful indiscretion of alpine winter sports.